Monday, 13 August 2012

Start With Why

The guy I've been working withover the last month, Jason Dragos has lent me the book "Start With Why"..

It's really captured my imagination and made sense of a lot of what I studied during my time at Kingston.

It brings to the fore the importance of WHY in business, innovation and getting people inspired.

Martin Lutha King did it, The Wright Brothers did it and Steve Jobs did it.

I've got a feeling its going to be a book I read more than once.